Ash Topham Ash Topham

You know you need new ads. Deciding what to make is the hard part.

So here's the list. 18 ads worth making, with what to shoot and the detail most people skip. Pick 6 and make them this week.

Free

Sound familiar

  • Your last 3 ads were the same idea shot differently.
  • New ads go up when you remember, not on a schedule.
  • Your best ad has stopped working and nothing's ready to replace it.
  • Costs keep creeping up and nothing you change brings them back.
  • Testing feels random, so you've mostly stopped.
  • You're the one making it, and you've run out of ideas.

Every entry says what to make, what to shoot, and the one detail most people skip. Most of them you could shoot on a phone this week, and a few need no camera at all.